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The Business Plan: Your Company’s Roadmap for Success
The ASPPA Journal, Spring 2008 (VOL. 38, NO. 2)
By Sarah E. Simoneaux, CPC, and Chris L. Stroud, MSPA

Think about it. You wouldn’t plan a trip across the country without a roadmap, so it makes good sense to have a roadmap for the “trip” your company will be taking over the next few years. One of the critical tools for ensuring success in today’s rapidly changing environment is an up-to-date written business plan. A business plan creates a pathway to get your company from where it is today to where you want it to be—identifying milestones, obstacles and desired routes along the way. READ FULL ARTICLE (PDF) >>

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